Offering a free give away is a powerful and effective marketing strategy whether it is for a product or a service. I know. It’s worked on me many times times.
Why would you give away your products and services to build your business? If you’re a writer, readers can’t resist the lure of receiving a free book or short story. If you’re shopping for groceries think coupons. The word free is an influential word and has a mesmerizing effect on people.
Why Free Giveaways Work
- The reason free book giveaways work so well is two-fold. First, readers who read your book free may recognize its value and buy your other books. Or even better, your prospect will get “hooked” on your books and will consciously look for your books. According to a new survey from hybrid authors, free books enticed 35% of readers to sample a new author for the first time, with 21% finding a new author through free books more than 10 times. If readers liked what they read in the free book, the survey found 85% were extremely likely to buy another book from that author.
- Second, because your book was given to your readers as a free gift, they may feel pressure to return the favor by reviewing their free book. Customers naturally feel an obligation to return favors as a way of expressing their thanks.
Books and Services That Are Great Giveaways
Sites that offer bargains in books
I won a great little romance Crazy Little Thing Called Love in a give away and have since purchased other books from this author:
Etta Green kissed Everson, Texas, goodbye years ago. A big city chef, she intends to return only long enough to settle her beloved grandmother’s estate and then hightail it back to Chicago. But Grammy Hazel had other plans. In her will, she left Etta part-ownership of a B&B that’s about to go bankrupt before it even opens. And what’s worse–Etta’s partner is Donny Joe Ledbetter, a handsome devil with some serious bad boy charm. Growing up, Donny Joe didn’t give Etta a second glance. Now, she’s got his whole attention.
A far cry from the shy bookworm he once knew, sexy, spirited Etta Green is nothing but trouble. Yet Donny Joe decides to play nice. After all, the quicker they open the B&B, the faster this exasperating–and irresistible–woman will be on her way. Donny Joe has never been a one-woman kind of man. But one crazy little moment of unforgettable desire may change his mind–if he can convince Etta to stay for good…
Curveball by V.K. Sykes,
Price: $0.96 Save $2.00
Taylor Page has never wanted anything but a career in major league baseball. Through talent and guts, she’s finally landed a position as Assistant General Manager of the Philadelphia Patriots. Veteran Pittsburgh outfielder Ryan Locke’s career is in jeopardy when a suddenly unreliable throwing arm comes on top of rehab from a major injury. A single parent with a troubled daughter and an alcoholic mother to provide for, retirement is out of the question. Ryan’s best hope is for a trade to an American League team as a designated hitter, allowing him several more years of play.
When Taylor needs a replacement for an injured first baseman, she comes up with an innovative but risky idea: convince her boss to make a trade for Ryan Locke, With Ryan dead-set against that plan and both their careers on the line, neither Taylor nor Ryan can afford the explosive physical attraction between them…
Product and Services Giveaways:
I’ll be going to:
Northeast Tarrant Dermatology and Aesthetic Center at 1733 Precinct Line Road, Hurst, Texas who have an open house October 10, 2013, 4-7 pm and they are giving away wine, hors d’oeuvres, prizes and exclusive offers every hour. Who wouldn’t want to get free samples of the latest in beauty products as well as getting the chance at winning free dermatological services.
What do you like about free products and services?