Until fairly recently, I was absolutely determined that I’d never be an Indie pub’d author. Ugly covers, no editing, and poor grammar played pretty big roles in that prejudice. But times have changed and so have Indie published authors. They are all different. Good stories, good writing, good covers and endless marketing must be done to sell books by all authors. The big difference is who pays the editor and cover artists. It’s our pleasure to welcome Jeanette Vaughan who explores these points in her article today. Please leave a question or comment at the end of the post.
Why Some Folks Are Ruining The Indie Pub Market! One of the well-known mantras for savvy authors in the Indie publishing world is to avoid shouting out “Buy my book! Please, buy my book!” Just ask Jonathan Gunson at Best Seller Labs. Yet, the goal of course is to sell as many books as you can. Learning the tricks of the marketing trade isn’t easy. As egotistical as many writers are, sometimes their biggest failure is in promotion. Here’s a great post on that exact subject from Martin Crosbie, a contributor to Indies Unlimited. Gone are the days when the big six publishers market you. Not to mention small Indie press.
You might sign with a publisher, have them order ten thousand copies of your book only to have those books returned to you at cost because they did not sell. Your ten thousand dollar book advance, now in arrears. It happens. Everyday. Why do you think shops like Books a Million and Half Priced Books exist? It is called returns.
One of the advantages of being Indie published and print on demand ( POD) is that your books aren’t returned en masse. In the next week, AgeView Press will host a guest blogger, author and publisher Amanda Thrasher who is an expert in navigating the slippery slope of Indie Press. What exactly is the relationship between CreateSpace, Amazon, Lightning Source and Ingram. Who is in bed with whom? How does it all work?
There is a new game in town. Small press cooperatives. Within these cooperatives are authors just like you. Looking to get that edge. Sure, it is an ego booster to say that you have your own Indie press: i.e. you self-published your books and now are owner of “xyz books.” But just take a look on Goodreads and Amazon. There are over one million books Indie pressed each year. Each year! The competition is daunting.
Not everyone is going to be an EL James or Amanda Hocking. There is strength in numbers. Don’t contribute to watering down the industry with onesy and twosy “Indie” Presses that you own yourself. Shop around. Find a small press that offers you what you want. Better yet, form a cooperative with several authors yourself. But buyer beware, the latest rip off are the fees that some of these small presses charge you to participate. There have been scalpings for sure.
Do your homework. Check them out. Find out what is required on your part. Explore what bang you get for your buck. Ultimately, you will find that with faithful social media, blogging, and a small budget for advertising the sky is the limit. So tell us, what is your biggest struggle with shameless self promotion? Do you have a marketing secret? Please share it below. We won’t tell.
Synopsis FLYING SOLO and SOLO VIETNAM
Sometimes the choices we make in life have devastating consequences. French Cajun Nora Broussard Greenwood was born with the wanderlust. On a whim, she takes flying lessons. For the first time in her life, she feels emancipated and free. When she falls in love with her flying instructor, she asks for a divorce. This doesn’t jive with her ruthless and controlling, Catholic husband who kicks her to the curb without her children. Desperate to get them back, she steals his plane.
What’s it really like in New Orleans during Mardi Gras? Find out in “sexy, sassy” FLYING SOLO as two divas tear up the town in this riveting romp of beignets, bourbon and bedlam. “A book to inspire women,” FLYING SOLO elicits admiration for a character who defies convention to overcomes domestic violence and gain independence. The sequel SOLO VIETNAM takes the characters to the Tet Offensive of 67-68 in Vietnam. Can love survive the dark tableau of a controversial war?
Want these books? Go to Amazon.
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Jeanette Vaughan Jeanette Vaughan is an award winning writer and story teller. Not only is she published in the periodicals and professional journals of nursing, but also in the genre of fiction. Out on her sheep farm, she has written several novels and scripts. Her screenplay “Angel of Mercy” won the outstanding nursing research award from Texas Tech University Health Science Center. In addition, she was named Distinguished Alumni for the school of nursing in 2001 for her written work and volunteerism for the Sydney Olympic Games. Jeanette has practiced nursing in the fields of critical care and trauma. “Flying Solo” has garnerned three finalist awards from the Beverly Hills Book Awards and Reader’s Favorites. A native of Fort Worth, she is the mother of four children, including two Navy pilots. Jeanette lives in a Victorian farmhouse out in the pastures of northeast Texas with her sheep, chickens, donkeys and sheep dogs.